Email Marketing is one of the oldest and the best marketing techniques and is preferred by most business organizations. Because of its number of benefits, Email Marketing has maintained its importance even in this digital period where there are a lot of other new methods and techniques for marketing. So here in this article, we have jotted down some of the great benefits of email marketing that every company marketing team must know.
Customers Check Email Regularly
How much do you access your email on your computer or your mobile device? Whether your job or personal contact, most people check your email at least once a day for new messages. In particular, 20 times a day, you check your inbox. And 68.9% of those receivers use their cell phones for 2-3 days a week to render marketing communications. Email marketing ensures that small companies profit from being consistently present to their audiences. It is the most significant advantage that your clients monitor their email every day.
More Client Conversion Through Email Marketing
One significant advantage of email marketing would be that email conversion rates are much higher than other marketing strategies. Indeed, it is estimated that an email’s average order value is at least 3x higher than the average social media postings. Your company can lead to more conversions through email marketing after developing an effective communication strategy. By planning well-written emails with a simple call-to-action, your brand will inspire you to take the next move on your customer’s journey and bring you closer to conversion.
Compared to conventional marketing strategies like direct mail and print media, email marketing is relatively inexpensive. Email marketing only requires a small amount of money to produce successful content, whereas these conventional printing marketing strategies demand you to spend money on the printing and advertisement space. Email marketing also offers an attractive return on investment in addition to reasonably low operating costs (ROI). Businesses could expect to get back an average of $38 per $1 spent on email marketing based on one study from DBS Data.
Helps Automating Sales Cycle
Automation of email marketing lets you automate the sales cycle. Your organization can use email automation software to create email drip campaigns that automatically send email messages to people on a fixed schedule so that you create automated customer contact points.
You may also set up automated campaigns to activate such posts if a website user acts. For example, you can contact them via automated message if the customer visits your pricing page but then leaves your website to ensure that they have no more questions.
Help in Increasing Business Website Traffic
You can also boost the traffic to your website through email marketing. Inside your email message, you can connect to the related website contents or build a convincing CTA to require readers to return for a specific action. You can do so. You may want to use the colorful button to make it easier for readers to alert your CTA and return to your website if you want your CTA to stand out.
Enhances Brand Awareness
Brand recognition is one of the significant email marketing advantages. Email marketing allows you to raise your company’s visibility by getting your emails in new clients’ boxes. The more reliable your contact with your email subscribers is, the more likely it is to search for goods or services to think of your business.
People Give Importance to Emails
Your managers and clients can read and act on your marketing emails more likely, as many of them look forward to getting such information from you. Currently, 72% of U.S. adults prefer email messages from companies, according to Marketing Sherpa. It is opposed to just 17% of adults in the U.S. who favor social media interactions.
Targeting Email Marketing for Best Results
List segmentation is also one of the main advantages of email marketing. It helps you to segment or split your email list into groups with relevant features or interests. When this is completed, you will begin to provide your readers with targeted material. It increases significance and value such that more conversions are possible.
Helps in Building Brand Credibility
Consumers like to do business with businesses they like and have faith in. Email helps you build this trust with your audience by offering valuable and insightful content, bringing value to your readers. Many organizations are creating a monthly email newsletter to provide their subscribers with useful material periodically. These companies strive to grow their reputation and to set themselves up as think leaders in their sector by delivering relevant and reliable information that customers find helpful.
Helps You Strengthen Client Relationship
Email marketing will help you create a reputation and improve your relationships with new businesses and current customers. You are allowed to keep your readers up to date with unique promotional items using consistent and useful email contacts, educate them on topics that are of most significant interest to them, and display your gratitude to their enterprise.
You Can Share Your Content
It’s easy to share your email marketing material. Include social media and email sharing buttons on your email messages that let readers share their favorite email content with friends, family, and colleagues quickly and easily. It helps you to reach your market and brings fresh ideas.
People Can Check Content on Any Device
A growing number of people check their email from their mobile devices. In reality, 41.9 percent of email openings using smartphones were reported based on the latest figures released. For your company, what does this mean? You can use email marketing to reach people regardless of where they live or what sort of computer they are on. Enter the image dimensions and quantity of text of the website, make sure your emails are easy to open and read from mobile devices.
So these were the 12 best benefits of email marketing, but the list is long. Start implementing email marketing to grow your business and aware your marketing team of the great benefits of email marketing, and ask them to integrate it into their marketing strategy.