If you are running an E-Commerce website, then it is essential that you have smooth and easy to do payment options. The payment gateway of your website should be very secure and should leak any personal pieces of information of the customer. Receiving payments on your E-Com website includes many features that we have listed down in this article. Read and find out.
Multiple Options for Login
If shoppers need to build their accounts before placing an order is more convenient for your marketing, does not always help your customers. If you do not choose to check out as a guest, you may lose people along the way. Remember, after buying from the company and feeling a little closer to your brand; you can ask them to build an account.
You can also consider providing shoppers with the opportunity to log into one of their social media accounts, such as Facebook or Twitter. It will reduce registration friction so because the login process is much quicker. Please ensure that you add that if the customer allows, you would never publish.
The caution that social access is permitted? It is the only link shoppers need to log in – but if anything changes in connection (social network requirements change or delete their account on a network), the option to log into the website will also change. So if you allow individuals to authenticate using social logins, find other ways to ask for more details.
Multiple Authentication Layers
Customers with an account want to ensure that the information they provide is secure, even if they forget about their login details. To ensure they are calm, you need several verification layers before you restore your login details. When customers forget their password, the website can require many security issues before emailing a default email address.
Compliance from PCI
The number of essential Data Protection Standards (DSS) for all traders is specified by the PCI Security Standards Council (PCI SSC), regardless of revenues and transactions by credit card.
You must guarantee the enforcement of PCIs at the appropriate compliance stage, based on the credit or debit card’s transaction volume for 12 months, if you host and operate your ecommerce site. PCI enforcement is integrated into most SaaS shopping carts.
Integrated Processor for Payment
Suppose you have a small website and a small number of transactions. In that case, it is much easier to incorporate a payment mechanism directly into your website as you can do without payment processors like PayPal, Google Play, Stripe, and Amazon Pay.
Some processors redirect online shoppers from your website to a paysite that doesn’t look like your own – which disrupts their experience, visually breaks it from your brand, and may confuse them or rip them away.
An integrated payment application that processes information for your customers on your server enables greater versatility and personalization. Moreover, for your customers, that’s a much smoother experience.
To ensure a safe link, an integrated payment page would need an SSL certificate. That takes me to my next point.
To secure customer personal and credit card details, every website requires an SSL Certificate. SSL is the primary encryption technology that guarantees all data confidentiality between a web server and a browser.
Hackers will steal information from your customers without this, and online shoppers may not feel comfortable when they send their data to your website. Whenever they see “https://” at the start of your URL, Online shoppers will be able to say the website safely, instead of just “http://.”
Security Seals and Logos of Credit Card
To keep shoppers online easily, you may want to add credit card logos and safety signs to your site to convince shoppers that your site is a secure, trustworthy business location. Make it available, or try incorporating it in the website’s footer, at least in your shopping cart and checkouts.
Buttons for Checkout
The less time consumers spend searching for an alternative, the faster they take immediate action and purchase it. We recommend placing calls to action at the top and bottom of your web pages – in a color that sticks out.
Visual Process of Checkout
Shoppers should be given a visual indication of how far they have gone and how far they are left to go when you have to stretch the checkout to several websites.
Refund & Return Policy
Before they shop online, shoppers cannot physically look at or experience a product that could nervously make other people uncomfortable or deter them from shopping. Make your return and reimbursement policies available quickly to minimize this. Try taking it into account and even placing it in your website’s footer.
Make sure that your policy is short, descriptive, engaging, and understandable. Let us know if the consumer will obtain a rebate or an in-store credit. Specify a date for returns. Specify the condition that you expect the goods to be present.
Easy Access to Contact Information
Online shoppers want to know that they can easily reach your firm for help, mainly if they are customers for the first time. You will either refuse to buy from you or may not get your support for the transaction if you do not provide them with a clear path to your details.
Contact information including a telephone number, email address, street address, and social media account. It includes contact information. List these details ideally as text (not as an image) to take in local searches by search engines. Some retailers also want to provide live chat opportunities – make sure you have incorporated it with customer records so that you can create intelligent marketing strategies in the future.
Confirmation Page Prior to Checkout
You want to take them to the comprehensive confirmation page before completing the purchases before allowing online shoppers to check out. This page should allow them to check their cart, include the possibility of changing the quantity or withdrawing items, provide a final cost (including tax and shipping) and decide when shipping items.
Optimized Design for Checkout Page
Functional, secure, attractive, and simple to use and access are the best checkout pages. The very last thing you need is someone who wants to buy a cold foot at the last minute as they can’t or can’t trust your system.
Payments Through Mobile
On a laptop, buyers don’t buy. Your purchase on mobile devices, too, so the payment platform should also be liable for mobile users and easy to navigate. You will also need extra features to process your iOS and Android payment if you have a mobile app.
Email For Confirmation of Payment
Finally, you may want to generate a confirmation email with your order number, product number, invoice, and return and refund policy — just in case. Use an email address that can be addressed by the customer service team members (instead of firstname.lastname@example.org) where possible. Also, you may want to print the order confirmation tab conveniently. It is the time that you can also invite visitors to register for an account.
It is exciting to start up your ecommerce company, although all the information can be daunting. You’re well on the road to e-commerce purchases left and right with a little preparation.
These were some of the essential features that the payment gateway of any e-commerce website must incorporate, and if your website does not have any of these, then make sure to implement them and make your e-commerce website more secure and reliable.