How To Attract New Customers For Your Small Business?


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Is growing your customer base one of your resolutions for this year? To help you attract more customers, we’ve compiled a list of 10 proven tips.

1. Offer new customers discounts and promotions

The consumer today is still looking for value and a good deal. Make certain you offer introductory discounts, or enjoy specials such as buy 2-get-1-50 percent off or free gift wrapping for the first three purchases to entice people into your business. You can achieve this by offering bargains like these for people who were considering getting in touch with you but needed an incentive to actually do it. Keep track of what they buy and what offers they redeem so you can better target them with future marketing messages that

2. Ask for referrals

When you gain a client’s loyalty, use them to your advantage by asking them to refer business to you. The best way to find new customers is to use your existing customer base. However, you don’t have to just let them bring their friends, colleagues and family to your business. You must be proactive. Do not wait for words of recommendation – instead, set up a systemized approach to seriously solicit them directly from Including referral-generation activities in the sales process will be beneficial. Following up on customers’ purchases with a follow-up email and asking for referrals is a good way to ensure they’re happy. Incentives may be offered if the price of the sale

3. Recontact old customers

Take a look at your former customers’ contact list and target those who haven’t done business with you in a while. Make a regular schedule to follow up with these customers (say quarterly) and choose those who haven’t purchased from you in the last If you want them to return, reach out to them via email, direct mail, text, or phone with an “I miss you” message and offer them a promotion or a deal.

4. Network

Meet new people, tell them about who you are and what you do, and that’s the best way to increase brand awareness. Be a member of your local chamber of commerce, your trade association, and networking groups. Meetup events are a great way to meet new people. Going to PTA meetings can provide you with an opportunity for networking, even if you run a business locally. If you want to network effectively, ask yourself, “How can I help you?” instead of asking, “What can I get out of it?”

5. Update your website

Those looking for new businesses via the Internet are primarily consumers and B2B buyers. In short, your website has to pull the bulk of the customer search, so they Take a look at your search engine marketing and search engine optimization practices, and make sure your site is mobile friendly. Including your site design in your marketing strategy makes a huge An excessive amount of graphics can slow down your website’s load speed, which can turn customers away. Unless you possess an in-house design or SEO team, you may need to hire an outside company to assist.

6. Partner with complementary businesses

Combining forces with businesses that have a similar customer base but aren’t directly competitors, and strategizing on how you can market to, and thus drive new business from, one another’s customers is a smart way to reach new customers while not spending so much. It would be beneficial for you to work with a company that sells maternity clothes if you sell baby products.

7. Promote your expertise

Displaying your industry expertise is a great way to generate interest and make noise, which can both help you attract more customers and get more from customers you have already gained. Offering to speak on industry panels, holding webinars or workshops, or delivering presentations at industry events or to groups your target clientele belongs to are just a few ways to make a good impression with potential clients and customers. Business owners in B2B industries benefit greatly from this technique.

8. Take advantage of online ratings and review sites

Online ratings and reviews are frequently used by consumers, which can be found both in the B2B and B2C worlds, to determine whether they should do business with a new company. Be sure to monitor these sites and respond to any complaints received. Post signs in your store, and restaurant, urging customers to leave reviews at locations. Use positive reviews as a source of referrals and to drive traffic to your website. Customers are more likely to give your business a try if they see how others appreciate it. Social proof has strong persuasive power.

9. Participate in community events

Local, independent businesses are often supported by most people, according to surveys. By participating in charity events and organizations, you will gain more visibility in your community. Donate to a local fun run, organize a “toys for kids” drive, or supply a Little League team in your city with equipment and supplies. You’ll be able to attract new customers as a result of all this.

10. Bring a friend

A referral program is similar to this, except that the customer is required to participate. You can provide customer referral programs to encourage your loyal customers to recommend your business to their friends and colleagues. An example of a special offering by a restaurant is to offer “buy one entrée, get the second free”. Add your own ideas to these strategies. Use them as a starting point. It is best to start now so that you will already be selling to a larger customer base by the end of next year.


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