Questions Venture Capital Ask Before Investing



Entrepreneurial firms constantly discuss whether to invest in startups. The majority of the time, the answer is no. There can be many reasons for this, such as the startup being outside of the firm’s focus or at an earlier stage than the firm would like to invest. Here are 15 key determinants of whether a venture firm will or will not decide to invest in a startup seeking venture capital, assuming that the company fits the fund’s investment parameters.

1. Is There a Great Management Team?

In many cases, investors are more concerned with the team behind a startup than the idea or the product they want to find out if the team possesses the right skills, drive, experience, and temperament to grow the company. Here are the questions you should be prepared to answer How did the founders and key team members come to be involved? Are there any key additions to the team who could be made in the short term? If so, what experience do they have? This team is uniquely qualified to execute the business plan, which is why the company needs them to execute it? Which factors motivate the founders of the company? How many employees does the company have? The next 12 months are going to be a difficult time for the team. What will you do to prepare for it? At the end of the day, the investor must judge whether working with the team and founder will be a pleasant experience. How much faith does the investor have Does the CEO have experience and is he or she Having experienced advisors on board in the early stages of a business can also be very important to help bridge an early stage company with an expanding team.

2. Is the Market Opportunity Big?

In order to attract investors, your business needs to scale and have the potential to become seriously successful. So, be sure to tell them why your business can become really big right from the start. Make sure your ideas aren’t too small. The first product or service of your company may not be large, so you may need to position yourself as a “platform” company that can create multiple products and Most investors consider a “big” market opportunity to be in excess of $1 billion in sales annually. They ask for information about your actual target market size and what percentage of the market you plan to capture over time.

3. What Positive Early Traction Has the Company Achieved?

Seeing early signs of traction and customers will be a key thing for investors. The likelihood of getting venture funding and with better terms will be greater for a company that has gained early traction. Early traction can be seen in the following examples Beta testing or a minimally viable product First customers, especially brand name customers Development of strategic partnerships Customer testimonials Admission into accelerator programs, such as Y Combinator, which will be a concern for investors Want to know how the early traction can Why do you think traction has been so strong? Is there a way the company can scale up this You shouldn’t forget to include any early buzz or media coverage, especially if it is from a prominent website or publication. Your investor pitch deck should include your headlines as a slide. The number of articles and publications featuring the company is listed here.

4. Are the Founders Passionate and Determined?

It is not uncommon for venture capitalists to seek out passionate and focused Moreover, are they individuals who will take the necessary steps to grow the business and face its In the words of Paul Martino, Managing Partner of Bullpen Capital The Bullpen staff has a saying We prefer blue collar In other words, we are looking for operators who are nuts-and-bolts rather than theoretical visionaries. Please illustrate that you’ve done some research into our background and investment portfolio, and that you have discovered mutual interests with us. The kind of founders I like are those who (1) know their metrics very well The Business Plan should be clear (2) the business plan should be clear You must know how to grow it (3). A hard-nosed, determined founder who, with a few operational pointers along with a clear, already existing plan, will be able to achieve even more is something I am attracted to. It’s the kind of ride I want to take.” Deepak Kamra, Partner at Canaan Partners, puts it this way It is important to present yourself professionally when you are starting a professional business, but you must also display a certain level of A startup is hard, and it takes a lot of work, so you will need to show that you have the drive to push through the tough times. The idea is not for you to jump up and down and wave your arms around. Maybe this is a story of what inspired you to start your business, or what helped you get into it, or why there is nothing you would rather do than live out these next 5 to 10 years living this idea of yours.”

5. Do the Founders Understand the Financials and Key Metrics of Their Business?

Entrepreneurs with an in-depth understanding of their business’s financials and key metrics are often sought after by venture capitalists. Your objective should be to demonstrate that you have a firm grasp of all of these and can articulate them logically. In his statement, Mark Patricof, founder of Patricof & Co., said You need to carefully consider where and how you want to spend your money. You don’t have to tell me how long it will last point out what you intend to prove instead. A number is the most powerful way for entrepreneurs to communicate how valuable their businesses are. As soon as entrepreneurs are able to frame their conversations around growth, customer churn, and sales funnels, they achieve a rapid connection with investors, since metrics-driven companies are instantly perceived by investors. Josh Stein, General Partner at DFJ Ventures, explains Make sure you know what your KPIs (Key Performance Indicators) are. Entrepreneurs who are effective focus their teams around a handful of critical metrics that reflect their top priorities, which is how they manage their businesses. My interest is always piqued by founders who can articulate their key performance indicators, talk explicitly about how they are being improved by their teams, and have a clear sense of where those metrics can be in the next year or two.”

6. Has the Entrepreneur Been Referred to Me by a Trusted Colleague?

Inundated with executive summaries and pitch decks, venture firms get flooded with unsolicited materials. Those solicitations are for the most part A warm introduction from a trusted colleague is the most effective way to capture a venture capitalist’s attention A venture capitalist can be an entrepreneur, a lawyer, an investment banker, an angel investor, etc.

7. Is the Initial Investor Pitch Deck Professional and Interesting?

Prior to meeting with a venture investor, the investor will demand to see a 15 to 20 page investor pitch deck. When viewing the pitch deck, investors hope to see an interesting business model with a lot of opportunity and a couple of committed entrepreneurs. Make sure you prepare and vet a great pitch deck before pitching. A look at other pitch decks and executive summaries can help you to improve yours.

8. What Are the Potential Risks to the Business?

By Richard D. Harroch Apr 13, 2019, 1213pm EDT 161,663 views Venture Capitalists Will Ask 15 Key Questions Before Investing In Your Startup AllBusiness Richard HarrochContributor AllBusinessContributor Group Small Business Strategy By Richard D. Harroch. Venture capitalists make decisions constantly about whether or not to invest in startups, and the majority of the time no is the answer. This can be for many reasons, including that the startup does not come within the firm’s focus or is too early in the investment process to be considered. In the case that the company is within the investment parameters of the fund, however, here are 15 key factors that determine whether a venture firm will invest in a startup that’s looking for Interested in getting VC funding for your business? Make sure you are aware of the sorts of questions investors are likely to STUDIO 1 of RA2 * Does the management team have a great track record? An investor may look more closely at the team behind a startup than the idea or product. Investors will want to know that the team has the skills, drive, experience, and temperament to take the startup to the next level. Here are the questions you can expect What are the names and roles of the founders and key members of the team? In the short term, what areas do the team need to add to the team to gain more domain experience? The team is uniquely qualified to execute the company’s business plan, so why is this important? What makes the founders of the company tick? How many employees does the company have? The next 12 months will be key to scaling the team. How will you do it? At the end of the day, the investor must judge whether working with the team and founder will be a pleasant experience. How much faith does the investor have Do you think the CEO has experience and is open to listening? A panel of experienced advisors can also prove very helpful in the early stages of a new company to help bridge the gap that arises with a team that is still young.

9. Why Is the Company’s Product Great?

In an interview, the entrepreneur should explain what their product or service is and why it is unique, so he or she should expect to answer questions like these Is there a big milestone in your product or service that users look forward to? Why do users care about it? The most important features of your product or service? What have you learned from your early versions of the product or service? What are the two or three key features you plan to add? How often do you expect to enhance or update

10. How Will My Investment Capital Be Used and What Progress Will Be Made With That Capital?

You must tell investors how their capital will be invested and what your proposed burn rate will be (in order to know when you might need to raise the next round of capital). In addition, it will allow the investors to check whether your fund-raising plans are reasonable given what you need to raise. Also, the investors can verify that the costs you estimate (e.g., for engineering talent, for marketing, or for office space) are reasonable. It is in the investors’ best interest to ensure that you have enough funds to reach your next milestone so you can raise more funding.

11. Is the Expected Valuation for the Company Realistic?

Investors probably won’t bother talking to you if you tell them you are happy with a $100 million valuation even if you started the business only three weeks ago, or aren’t getting much traction to date. In a first meeting, it’s best not to discuss valuation. You can say that you expect to be reasonable on valuation, but that’s it. Venture capitalists also don’t want to spend a lot of time on a deal where the valuation expectations are unreasonable or not attractive. Valuation of a technology company when it is at its infancy can at times be more art than For startups at the early stage of development, investors often want to use convertible instruments with typical conversion discounts and valuation caps to bridge the valuation gap. It has become quite common for such instruments, such as convertible notes and “SAFEs,” to be issued.

12. Does the Company Have Differentiated Technology?

The majority of venture investors invest in technology companies that specialize in software, internet, mobile, or other types of technology. Understanding the startup’s technology or proposed technology is crucial. These are some of the questions the investors will ask Which technology does the company have that makes it stand out? In what ways will this technology be more competitive than existing technologies? The technology is easy to replicate, but what about replicating it? Adding the technology to every product will result in how much expense?

13. What Is the Company’s Intellectual Property?

Intellectual property is an important part of the success of many companies. The following are questions you must answer in order to attract investors’ attention (Patents, patents pending, copyrights, trade secrets, trademarks, domain names) Which are the company’s most valuable intellectual properties? How can you be sure the company’s intellectual property does not infringe on the rights of third parties? The intellectual property of the company was developed based on how it was created? Is there any potential claim of intellectual property by any previous employers of a member of our team? Do the employee and consultant intellectual property rights belong to the company, and have the employee and consultant assigned the intellectual property In the case of intellectual property that was developed at a university, with government funds, or with open source technology, how does a company obtain the right to use it?

14. Are the Company’s Financial Projections Realistic and Interesting?

show investors projections that the company can make $5 million in revenue in five years, they may not be interested. Investors want to invest in a company that can grow rapidly and create a lot of excitement. If, on the other hand, you present projections that the company expects to be at $500 million in three years, potential investors will simply think that this is unrealistic, especially if your company is at zero in revenues currently. Ensure you avoid making assumptions in the projections that are difficult to justify, such as how you will get to a 400% revenue growth with only a 20% increase in marketing or operating You will have to describe in detail the key assumptions you made in order to convince investors that they are reasonable and that your financial projections are credible. You should be able to do that or the investors will not feel like you have a real grasp on your Investors will press you on the assumptions, and they’ll want you to show them a cogent

15. Is Your Legal Formation Clean and in Compliance with Applicable Laws?

It’s not a good idea to invest in a company that has legal issues with the founders or third parties, has failed to issue stock or options properly, failed to disclose securities law violations, has unaccredited investors, or hasn’t complied with employment laws. If you plan to pitch your business, you need to ensure the company is well-regulated legally.


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